Curved paper in green, yellow, orange and blue forms the Apple logo. Inside the logo, a creator’s hand holds an Apple Pencil positioned to draw. The tip is pressed into the bottom of the logo, springing forth lively splashes of orange and pink that ripple upwards. The creator spins Apple Pencil between thumb and forefinger. A swirl of pink, orange and white droplets follow the twirling motion, and the movement causes the paper to gently flutter. The stem of the Apple logo is a droplet of pink, blue and purple that floats above. When a user holds the pointer over the logo, an animated eraser effect is initiated. As the user swipes, the content below it disappears as if a paintbrush is erasing the logo in a sweeping motion. When more than 50 per cent of the logo is erased, the logo morphs into a new logo — there are six designed logos in total. When less than 50 per cent of the logo is erased, it reverts to the initial logo. The previous logo has been erased and a new logo comes into view. Small circles in varying sizes in shades of light and dark blue, red, orange, green and grey come together to form the Apple logo. The shapes have a watercolour effect, with a darker shade in the centre and lighter shades in concentric circles rippling outwards. The shapes are circular, with some completely round and some stretched into an oval shape. The circles appear in different formations. Some are larger and singular, and some are smaller and grouped together in rows of two, three and four. The previous logo has been erased and a new logo comes into view. Fun, lively squiggles in different shades of dark blue come together to form the Apple logo. The strokes bend, loop and curl as if being created with spray paint, and are accented with white, as if light is being reflected on them. Some of the squiggles overlap, showing a darker shade of blue where those sections cross. The previous logo has been erased and a new logo comes into view. Thick, textured paintbrush strokes in shades of green and white are drawn together to form the Apple logo. The strokes are wavy and textured, as if the creator applied different shades of dark green, light green and white to the bristles before making the strokes. The strokes are curled to represent the curved angles produced by a paintbrush. The previous logo has been erased and a new logo comes into view. Thin and thick calligraphy strokes in shades of dark and light blue elegantly loop and swirl together to form the Apple logo. The curved strokes resemble the script-like style of a calligraphy pen. The previous logo has been erased and a new logo comes into view. Droplets of a dark oil-like liquid stretch and swirl together to form the Apple logo. Once the shape is formed, the swirls develop into a shiny, iridescent combination of red, orange and blue for an oil slick rainbow effect.